Branding

Hyperkurve (2019): Hyperkurve is a software consulting firm that provides solutions through data science and machine learning. For this project, I created a visual brand identity that would be approachable and communicate the vision of Hyperkurve: a data solutions platform that is easily accessible to a large audience. You can see it live at https://hyperkurve.com

Charminar Express (2018): Charminar Express is a crossroads between the modern global Indian cities and the regional traditions of Telangana/Andhra Pradesh. The concept is an amalgamation of modern bold design and traditional south indian cuisine. The aesthetics of the restaurant center around a fusion of traditional Dravidian architectural elements, modern chaat street carts and chai stops, and simple hand-painted designs and colours. The goals of this project are to expand the American perspective on Indian food culture in a casual setting - as to be less overwhelming - and to focus on south Indian (Hyderabadi) food in order to showcase the diversity of the sub-continent that otherwise goes unnoticed in a sea of butter chicken and naan combos.

Astronomy Picture of the Day A.P.O.D (2018): A reimagining of NASA’s archives of images the universe that draws more attention to the images themselves and brings the website into a more modern, sleek setting. With a focus on the images and an easier to navigate site map, APOD reimagined can create an experience that delves into the images and history of space exploration without losing a bigger audience.

Publius (2017): Publius is a concept that recalls the Age of Enlightenment coffeehouses wherein thinkers and philosophers could gather and study or debate any topic under the sun. For a cafe/study space that encourages free thinking and collaboration, the branding had to be neutral and inviting to all people.